In a two-part series, I will share stories of six companies I have worked with to show the impact of crystal-clear business clarity or a lack of it. To preserve confidentiality, I have not included details about their market or a description of their product or...

In my previous article, I shared stories of three companies with high business clarity. In this article, I am sharing three stories of companies I have worked with to show the impact of weak business clarity. To preserve confidentiality, I have not included details...

Are you underestimating the importance of having a clear picture of your ideal client profile? I was! For the last few decades, I have specialized in business development through lead generation by cold calling, primarily in the business-to-business market. I...